AIK Atelier

About AIK Atelier

AIK Atelier, the House of Embroidery, is a luxury fashion brand celebrated for its elegant unstitched and ready-to-wear collections. The brand combines timeless craftsmanship with modern femininity, creating pieces that resonate with fashion-conscious women across the UAE and international markets.

Campaign Objective

Implement a full-funnel Meta Ads strategy that converts attention into action—delivering measurable results across brand awareness, engagement, and revenue.

Our Strategy

We designed a comprehensive Meta Ads funnel tailored to seasonal launches, festive campaigns, and evergreen product collections across three distinct stages.

Top-of-Funnel (TOF)

Building awareness and capturing new audiences through compelling storytelling.

• Broad audience targeting with compelling creative content
• Focused on collections like Wedding ‘23 and Wedding Festive ‘24
• Emphasis on video views, storytelling, and new audience reach
• High-impact creative showcasing craftsmanship and luxury

Middle-of-Funnel (MOF)

Nurturing engaged audiences and driving consideration.

• Retargeting based on engagement metrics and video view data
• Carousel and catalog ads showcasing product details
• Integration of real-time user testimonials
• Custom audiences from website visitors and engagers

Bottom-of-Funnel (BOF)

Converting high-intent audiences into customers.

• Dynamic product advertisements for high-intent audiences
• Urgency-based messaging strategies
• Special promotional offers designed to close sales
• Abandoned cart and checkout recovery campaigns

Campaign Results

Our full-funnel approach delivered exceptional results across all campaign types:

Top Performing Campaigns

Campaign	Funnel Stage	ROAS
Wedding Festive ‘24 VOL II	Middle Funnel	16.67x
Reels and Stories	Top of Funnel	14.02x
Unboxing	Middle Funnel	13.59x

Key Achievements

• 16.67x peak ROAS on middle-funnel campaigns
• 13,000+ website purchases tracked across all campaigns
• Significant scale achieved while maintaining cost-per-purchase efficiency
• Real-time data optimization and dynamic budget allocation
• Consistent conversions during high-stakes fashion seasons

The Outcome

AIK Atelier’s brand legacy combined with our performance-driven Meta strategy proved to be a powerful match. Through smart funnel design, precise audience segmentation, and creative testing, we helped the brand generate consistent conversions and standout returns during high-stakes fashion seasons.

“ChampX didn’t just run our ads—they became an extension of our brand. They understand the luxury fashion space and consistently deliver results that exceed our expectations.” — Marketing Director, AIK Atelier