The Magician's Table

About The Magician’s Table

The Magician’s Table is London’s premier immersive magic and fine dining experience. Set in a secret location, guests are treated to an evening of close-up magic, culinary excellence, and theatrical wonder that has earned rave reviews and celebrity endorsements.

With limited seating and premium pricing at £150+ per person, they needed a strategic partner to consistently fill every show while maintaining the mystique that makes the experience special.

The Challenge

Marketing an exclusive, high-ticket experience presents unique challenges:

• Premium Pricing — At £150+ per person, the target audience needed careful identification
• Preserving Mystery — Advertising had to create intrigue without revealing the magic
• Limited Capacity — Only 20 guests per show meant every seat counted
• Competitive Landscape — London’s experience economy is crowded with options

Our Strategy

We developed a Meta advertising strategy built around intrigue, exclusivity, and social proof—speaking to affluent experience-seekers who value the extraordinary.

Campaign Architecture

Our approach focused on creating desire without spoiling the surprise:

• Teaser Creative — Video and static ads that hinted at the magic without revealing secrets
• Audience Research — Targeted luxury experience enthusiasts, theatre-goers, and fine dining aficionados
• Retargeting Funnels — Multi-touch sequences that warmed cold audiences through storytelling
• Social Proof Integration — Featured authentic guest reactions and review quotes

Technical Implementation

We ensured every pound of ad spend was optimized:

• Custom Landing Pages — Designed for conversion with seamless booking integration
• Advanced Segmentation — Audience splits based on interests, behaviors, and lookalikes
• Dynamic Creative Testing — Continuous testing of messaging angles and visuals
• Full-Funnel Attribution — Proper tracking of the complete customer journey

Campaign Results

Performance Metrics

Metric	Result
Total Sales	£99,438
Ad Spend	£17,138
ROAS	5.80x
Net Profit	£82,232

Key Achievements

• Consistent sell-outs across all shows throughout the campaign period
• £99,438 in total ticket sales generated through Meta advertising
• 5.80x return on ad spend exceeding industry benchmarks
• £82,232 net profit after advertising costs
• Premium audience acquisition — guests who share organically and return

The Outcome

The campaign not only filled seats but attracted the right audience—guests who shared their experience organically, driving word-of-mouth referrals and repeat bookings. This success has enabled The Magician’s Table to expand their show calendar and plan additional venues.

“ChampX understood our brand immediately. They didn’t just run ads—they created anticipation. Every show sells out, and our guests arrive already excited about what’s to come.” — Marketing Director, The Magician’s Table