Ding Dong Dim Sum

About Ding Dong Dim Sum

Ding Dong Dim Sum is London’s premium frozen dim sum delivery service, offering restaurant-quality dim sum that can be enjoyed at home. With a focus on authentic flavors and convenient delivery, they’ve built a loyal customer base across the UK.

The Challenge

As a direct-to-consumer food brand in a competitive market, Ding Dong needed to:

• Drive consistent online orders through their e-commerce platform
• Acquire new customers cost-effectively
• Build brand awareness among food enthusiasts
• Maximize return on ad spend across multiple platforms

Our Strategy

We implemented a dual-platform advertising strategy, leveraging both Google Ads and Meta Ads to capture demand and generate new customer interest.

Google Ads Campaign

Our Google Ads strategy focused on capturing high-intent search traffic:

• Search Campaigns — Targeted keywords around dim sum delivery, frozen dim sum, and Asian food delivery
• Shopping Campaigns — Product listings showcasing the dim sum range with pricing
• Brand Protection — Captured branded searches to maximize conversion from aware customers
• Performance Max — Leveraged Google’s AI to optimize across all placements

Google Ads Results

Metric	Performance
Conversion Rate	18.72%
ROAS	10x+
Cost per Acquisition	Optimized
Click-Through Rate	Above benchmark

The 18.72% conversion rate demonstrates the quality of traffic we attracted—nearly 1 in 5 clicks resulted in a purchase.

Meta Ads Campaign

Our Meta advertising focused on building awareness and driving consideration:

• Video-First Creative — Mouth-watering cooking demos and unboxing content
• Foodie Targeting — Reached cooking enthusiasts and Asian food lovers
• Lookalike Audiences — Expanded reach based on existing customer profiles
• Retargeting Funnels — Re-engaged website visitors and cart abandoners

Meta Ads Results

Campaign Type	ROAS
Prospecting Campaigns	3.91x
Retargeting Campaigns	5.50x
Overall Meta ROAS	4.5x+

The progression from 3.91x on prospecting to 5.50x on retargeting shows a healthy funnel with strong conversion at each stage.

Campaign Optimization

Creative Strategy

• Recipe Content — How-to videos showing easy preparation
• Lifestyle Imagery — Dim sum in real dining settings
• Product Focus — Close-ups highlighting quality and authenticity
• Social Proof — Customer reviews and ratings integration

Audience Refinement

• Interest Stacking — Combined food, cooking, and cultural interests
• Behavioral Targeting — Online food shoppers and delivery users
• Geographic Focus — UK-wide with emphasis on urban areas
• Exclusion Lists — Recent purchasers excluded to optimize spend

The Results

Combined Platform Performance

• 18.72% conversion rate on Google Ads (exceptional for e-commerce)
• 10x+ ROAS on Google search campaigns
• 3.91x to 5.50x ROAS on Meta Ads across funnel stages
• Consistent order volume throughout the campaign period
• Reduced CAC compared to previous advertising efforts

Key Achievements

• Successfully scaled advertising spend while maintaining efficiency
• Built a repeatable acquisition system across two platforms
• Generated consistent orders that support business growth
• Established Ding Dong as a go-to brand for premium dim sum delivery

The Outcome

Our integrated Google and Meta advertising strategy delivered exceptional results for Ding Dong Dim Sum. The combination of high-intent Google traffic and awareness-building Meta campaigns created a sustainable customer acquisition engine.

The 18.72% conversion rate on Google Ads is particularly noteworthy—it demonstrates that we’re not just driving traffic, but attracting customers who are ready to buy. Combined with strong Meta performance, Ding Dong now has a proven playbook for continued growth.

“ChampX transformed our digital advertising. The results speak for themselves—consistent orders, amazing ROAS, and a strategy that actually works for our business.” — Ding Dong Dim Sum Team